Why become a JAZZfm Underwriter?
You will be supporting Hudson Valley Public Radio and great Jazz. Plus you will be supporting your business, school or cultural institution. This type of marketing is unique and very powerful in a quiet, classy form. When you contact our underwriting department we will explain what makes Public Radio marketing (underwriting) so unique. The concept is that your organization will be appreciated by our loyal audience because you, as they, believe in JAZZfm. Our listeners frequently donate to the station to keep HVPR on-the-air and online. When they hear your message they know you too have made an important deductible financial donation and so many will want to support you and your organization. We call this the “Halo Effect” …your support includes your company in the very positive feelings our listeners have for JAZZfm, you are part of the family. Learn more about JAZZfm and the very different sound your message will have as compared to traditional advertising by reading our media kit. Public Radio listeners are often people who are high earners, intellectual and lovers of art. They respond to a direct, more elegant marketing message. We will help design an Underwriting campaign and message that supports both JAZZfm and your business or institution.